Responsibility Has Its Rewards

The Responsibility Has Its Rewards® campaign promotes traffic safety, positive fan behavior, responsible alcohol consumption, and the designated driver program. Designated driver booths, sponsored by ARAMARK, are located at all four (4) main gates:
  • Peoples Gate A East
  • Peoples Gate A West
  • Gate B
  • Gate C
Booths are open until the end of the 1st quarter. Registrants must be 21 years of age with a valid Driver’s License. For promising the safe and sober transportation of their group from Heinz Field, a registrant will receive one coupon redeemable for a soft drink. Soft drink coupons are redeemable at any concession stand. All registrants receive a “Designated Driver” paper wristband. Each registrant is entered into a prize give-a-way. Winners are announced at the end of the 3rd quarter. If selected, registrants must be wearing their issued wristband to redeem their prize.